At Sephora, we believe beauty is for each person to define and ours to celebrate. Their window concepts are superbly styled beautifully which is synonymous with this fine English store. Work closely with merchandising and marketing leaders to develop creative briefs that translate their objectives to high-level creative execution Shoppers can also take a break in the makeshift wood cabin. Reports to the VP, Visual Merchandising.
Now we see new trends for Autumn and Winter appear in many stores. Many home retailers are following the trends of animal prints. This is also reflected in many fashion stores where tiger, zebra and crocodile prints roam free! The richness expected from Autumn is definitely on trend, but unexpected shades are changing how people consider their looks for Autumn and Winter.
Python, zebra, cheetah, croc and more animal prints roamed free and wild across the catwalk shows this season. As we all know a window concept should be bright, themed and catch the eye of the passing potential customer. Louis Vuitton has certainly captured the imagination with various concepts over the years using dogs through to elephants. Window concepts are retail theatre and given the current economic climate, retailers are using their windows to make us stop and look.
Graphics now include animals which has included a Back To School concept at Paperchase. That was quite a focal point and something totally unexpected. Made from polystyrene, its feet were actual pairs of shoes and we gave the octopus a winking eye to attract the customers attention. And naturally when Christmas arrives, this is when the fun starts. Probably the best concept using animals was the redoubtable Selfridges with their Pantomime concept.
In true Harrodian style, the Christmas Shop is open for business. Resplendent with lit garlands, a sumptuous array of decorations and baubles which cater for every style of Christmas.
The main section has stunning mini room sets with feature fire places and beautifully dressed Christmas Trees give elegance, luxury and opulence.
And yes, customers were buying and the tills were ringing! Afternoon tea is a long-standing British tradition and a must-try on any visit to London. She wanted something small to satisfy her hunger, nothing too large just something to see her through till dinner time. From this want, the afternoon tea ritual was born.
However, it was traditionally only a small bite of something, not the big celebration it is now. Their window concepts are superbly styled beautifully which is synonymous with this fine English store.
There are many places in London where you can indulge in Afternoon Tea. Have you ever noticed how much signage, ticketing and graphics are now an integral part or Visual Merchandising?
Graphics play a vital role in the design of the store and in the communicating a promotion or Brand message. Gone are the days when stores used no signage, nowadays it all about creating theatre. A ticket will educate the customer about the product, reinforce a promotion and will ultimately make the decision as to whether the customer buys the merchandise. In this digital age in some stores, you are now able to scan your smart phone on the QR Code and receive information about the product.
Apart from having an in-house VM team, many large stores will also employ a team of Graphic Designers who role is to devise new and exciting graphics and tickets for the shop floor. Coupled with this, many stores will have facilities to print all ticketing, signage and graphics in-house.
But Selfridges has launched Christmas, well a soft launch, predominately promoting London themed Christmas merchandise. The store will hit peak stock in September when shoppers will be able to purchase from the full selection of Christmas as the shelves will be packed with garlands, trees, baubles and Christmas goodies!
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Essentially, your retail space has to be your most productive and most efficient salesperson, and visual merchandising employs the art of optimizing your retail store and . I now run Creative Download Visual Merchandising Consultancy. (bonjournal.tk) Established in the British Display Society was created to encourage and promote the highest standards of Visual Merchandising, Design & Display. Over the years the Society has constantly maintained its professional standing and adapted to changing. But visual merchandising is changing in this Instagram age, and to reflect this shift never has the shop window been more important. Instagram is the ultimate visual tool for brands, retailers and even new start up stores to get their brand message further, wider .